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The region’s first decentralized, city-wide blockchain initiative, where the city itself is the venue, delivered 40+ events, 5,000+ attendees, and 100+ speakers across 7 themed days (plus a Day 0 summit), generating 10M+ in reach at 99% positive sentiment, backed by Dubai Business Events (DBE), the official convention bureau of Dubai operating under the Department of Economy & Tourism (DET) and aligned with the UAE’s D33 Agenda.